VERO means TRUE in Italian. VeroBeauty is our chosen name and the essence of our very independent, family owned business. Our belief is that beauty lies within all of us, and our mission is to simply help everyone enhance it. We started in 2005 based in Doral, Florida serving mostly customers in the Sunshine State and the Caribbean. Since then we have experienced growth that now includes an online presence supported by teams in the Southeast and the West Coast.

The goal is to provide hairdressers and other professionals in the industry with an array of top quality products from our different brands that offer a clean, fresh, and sophisticated way of enjoying hair, skin and make-up beauty items. We continue to be fully committed to ongoing education. VeroBeauty.com has sections devoted to online classes, articles with the latest trends, as well as video tutorials and fun ideas.

We have a passion for beauty and rich lifestyles. Our promise is to deliver fast, reliable, personalized service, always maintaining the highest standards for our valued customers.